Scenario analyses

Personas describe the characteristics, wishes and behaviours of typical users. We bring the persona to life by giving him a name and a face. A persona follows a specific scenario on the (future) website. A scenario is a description of activities that a user carries out on the website in order to achieve a certain aim.

The advantages of personas & scenario analyses

• You can start using personas at a very early stage in the development process.
• Personas and scenarios are excellent guidelines for an expert review
• Scenarios are highly suitable for integration into a usability test
• Personas and scenarios help you build up structure of the website (and thereby the site map)
• The method helps create the list of requirements for the website

Why Jungle Rating

Our employees are unique:

• Our qualitative researchers are scientifically trained. They have executed hundreds of research projects for companies such as ABN AMRO, Airtrade, Eurorelais, ING, Neckermann, Otto, Proteq, SNS Reaal, Tiscali, TomTom, UPC and Wehkamp
• We are Internet specialists and we know the best examples from the world of practice. We base our advice on user experience as well as your Internet strategy

Our recommendations are practical:

• Instead of trying to impress you with thick reports, we formulate concrete and achievable suggestions for improvement