Focus group

A focus group is an informal meeting of persons (clients, website users, leads) in which a discussion leader determines the opinions, perceptions and feelings of participants. The opinions and suggestions of the participants are a valuable input at the start of the development procedure for a new website.

The advantages of a focus group

• We involve the website user in the website development procedure
• You will understand the opinions, needs and wishes relating to a specific subject
• The power of groups: participants respond to each other’s ideas and create associations. We hereby stimulate creativity and an in-depth approach

Why Jungle Rating

Our method is unique:

• Jungle Rating has consciously avoided mirrored walls, thinking aloud, large cameras and secretaries who take notes in the meeting room during the discussions
• As far as possible, we simulate a natural living room situation. Our informal setting stimulates participants to think openly and talk about (the design of) your website.

Our employees are unique:

• Our qualitative researchers are scientifically trained. They have executed hundreds of research projects for companies such as ABN AMRO, Airtrade, Eurorelais, ING, Neckermann, Otto, Proteq, SNS Reaal, Tiscali, TomTom, UPC and Wehkamp
• We are Internet specialists and we know the best examples from the world of practice. We base our advice on the wishes of the user as well as your Internet strategy

Our recommendations are practical:

• We offer you concrete and achievable suggestions for the development and/or improvement of your website