Eye tracking

Eye tracking helps understand viewing behaviour since cameras in the screen track and record eye movements. This requires special software and equipment. Patterns in the viewing behaviour can be detected by combining the eye movements of several persons. The study results in heat maps and gaze plots

The advantages of eye tracking

• You will understand what the user actually looks at.
• You will understand the viewing sequence and the components of a web page that the user group frequently views
• You will understand how visitors actually view the website, an e-mail or banner
• Eye tracking can be advantageously combined with other research forms such as the usability test

Screenshot: An example of a heat map. The red areas (hot spots) indicate the places that the visitors view the longest.

Jungle Rating offers the following expert-specific services:

• Expert reviews
• Competition study (benchmark)
• Accessibility review (W3C guidelines)

The professionals of Jungle Rating will assess your website according to a list of requirements (guidelines and success criteria).

The recommendations may cover all the aspects of the website: content, functionality, effectiveness, user-friendliness, design, and technical performance. The study results in an analysis of the effectiveness of the existing website along with concrete recommendations.

The advantages of an expert study

• Experts can detect the absence or wrong placement of certain aspects or functionalities
  (due to a thorough knowledge of best practice examples)
• Experts can suggest effective solutions for problems found.
• They offer an outsider’s view, uncontaminated by internal policies and politics.
• Experts can incorporate company targets into their point of view. Thus they can provide advice to increase sales, lower costs or improve service quality

Why Jungle Rating

Our method is unique:

• As far as possible, we simulate a natural user situation. Your employees use the CMS as they would do so in their daily work. We ensure that they do not ‘over-perform’
• We have the technology, experience and knowledge to test the user-friendliness of the CMS for the Internet and the intranet
• Our tests in any location. They may be conducted in our own usability lab or we can use our mobile lab to carry out studies at a location that is practical for you and for your employees

Our employees are unique:

• Our researchers and consultants are scientifically trained. They have executed hundreds of research projects for companies such as ABN AMRO, Airtrade, Eurorelais, ING, Neckermann, Otto, Proteq, SNS Reaal, Tiscali, TomTom, UPC and Wehkamp

Our recommendations are practical:

• Instead of trying to impress you with thick reports, we formulate concrete and achievable suggestions for improvement