Card sorting

The card sorting method investigates how the target group organises specific subjects. Users help you determine the structure of the new website using cards containing website objects placed together. This will provide you with an input for the navigation of the website, and will guarantee that visitors quickly and easily find content components in the future.

The advantages of card sorting

• The method is easy to use and relatively cheap
• It helps you understand how the target groups clusters specific subjects
• It familiarises you with the terminology that the target group uses and the terms that they do not understand

Why Jungle Rating

Our employees are unique:

• Our qualitative researchers are scientifically trained. They have executed hundreds of research projects for companies such as ABN AMRO, Airtrade, Eurorelais, ING, Neckermann, Otto, Proteq, SNS Reaal, Tiscali, TomTom, UPC and Wehkamp
• We are Internet specialists and we know the best examples from the world of practice. We base our advice on the wishes of the user as well as your Internet strategy

Our recommendations are practical:

• We offer you concrete and achievable suggestions for the development and/or improvement of your website