Best Practices

Bi-Weekly sample best practice

Dare to communicate in nerve breaking times

Barclays
The times when corporate stakeholders merely expected to find the financial highlights on a corporate website are long gone. Apart from figures and the annual report, more and more companies provide topical information as well. How to communicate on a merger on a corporate website? Read more »

Regular text versionkeywords - Strategy - Press
Best practices written about Usability published in 2006

Enforcing your message with multimedia

O2
Mobile phone company O2 makes a lot of effort to communicate its responsibility message 'Why mobile matters' to the two billion mobile phone owners and the company's other stakeholders. Read more »

Regular text versionkeywords - Online conferencing - Proxy voting

BHP Billiton and the GRI indicators

BHP Billiton
The GRI (Global Reporting Initiative) guidelines provide a voluntary framework for sustainability reporting. The reporting framework consists of multiple indicators within each of the three dimensions; People, Planet, Profit. Read more »

Regular text versionkeywords - Sustainability - Accessibility

Searching has never been so easy

StoraEnso
How many visitors actually use your online search functionality? Your web statistics will give you the answer. In its daily practice, Jungle Rating notices that the success of search engines like Google changes the behaviour of visitors. Read more »

Regular text versionkeywords - Accessibility - Search functionality

BHP Billiton tracks its sustainability performance

BHP Billition
Many companies find it hard, or even impossible to disclose clear financial and sustainability performance targets. BHP Billiton, an Australian-British resources company, distinguishes itself by being as transparent as possible about its sustainability performance. Read more »

Regular text versionkeywords - Sustainability - Accessibility

Develop a decent press kit!

Altria
If I, as a journalist, can not find the information I am looking for on a company website, I write about something else. Missed chance! Some corporate websites offer press kits to help journalists quickly collect the information they need. Read more »

Regular text versionkeywords - Press - Accessibility

Getting answers from the UBS board

UBS
Financial institution UBS puts its board members in front of the camera to answer questions of analysts and investors. Read more »

Regular text versionkeywords - Online conferencing - Proxy voting

The picture-perfect landing page

Degussa
A landing page is the introduction page of a main navigational item. Usually the starting page for each different stakeholder group (press, IR, ...). The 'About us' landing page of Degussa truly is picture-perfect. Read more »

Regular text versionkeywords - Corporate profile - Careers

How to enhance brand awareness?

Canon
Some listed companies decide to have several URLs; one for corporate stakeholders and one or more for clients. Other companies combine these two purposes - corporate and business - into one website. Read more »

Regular text versionkeywords - Corporate branding - Clients

More than just a holding company

Ahold
As Ahold is a holding company, its corporate website will not attract that many clients. All brands are autonomous and have a business website of their own. Therefore the focus of Ahold.com is on corporate information. Read more »

Regular text versionkeywords - Corporate branding - Clients

Serving your investors' questions electronically

Prudential
What is your most time consuming activity each week? Answering questions from eager private investors! Prudential has collected the most often heard questions and presents them in one place. Read more »

Regular text versionkeywords - Shareholder information - Accessibility

Quest for a dream job

Philips
All job seekers might search for a job in different ways. It is up to companies to address to those different needs and to provide multiple access. Philips successfully discloses a large amount of jobs through its 'Career Search'. Read more »

Regular text versionkeywords - Careers - Accessibility

Keeping speeches alive

BP
Journalists will not have to miss a word of BP's executive management. The British oil concern services them with an elaborate archive of the speeches of the executive board. Read more »

Regular text versionkeywords - Press - Topicality

Double navigation on the homepage: the right option for you?

Akzo Nobel
Akzo Nobel wants to provide all corporate and financial information to its corporate stakeholders, but at the same time wishes to visualize its brands and business activities on the homepage. Read more »

Regular text versionkeywords - Corporate branding - Clients

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