Best Practices

Ask the expert @ Arriva's Expert Bank

Arriva
Any questions on the impact of the latest public transport strike in Denmark? Curious about the exact CO2 emission of Arriva? Consult the company's Expert Bank. This expert bank is a good example of presenting the company to the outside world and to stimulate interaction. Read more »

Around the world with Abertis

Abertis
The Spanish company Abertis provides an overview of its presence in the world. On an interactive map the website visitor can see at a glance not only in which locations Abertis is active but also what projects the company has done. The location finder provides filter options per business area (see icons at the top). The visitor has two search options by country or by business area. Read more »

The Ahold commercials

Ahold
Many holding companies are not half as well-known as their business units. How to use the corporate website to show what your business is about? And, how to show the way your business units market themselves? Ahold - an international group of quality supermarkets and food service operators - shows a good example... Read more »

Putting visitors in the shoes of the CEO

BT Group
Sustainability often is difficult to explain and might even get a little theoretical. BT Group has developed a so-called 'better business game' to illustrate the day-to-day sustainability challenges the company faces Read more »

Centrica's interviews CEO and employees on CSR

Centrica
CSR professionals (and other stakeholders) prefer to hear from a CEO what a company's sustainability strategy is about. Some companies provide a written CEO statement in text. British energy company Centrica provides a good alternative: a Q&A based video interview with the CEO and other employees. Read more »

Visualising the value chain

Walmart Stores
Sustainability is not only about the sustainable management of your own production process. It also involves an eco-efficient and social approach of the entire value chain in which your company operates. Wal-Mart shows an example of how to visualise a value chain in a Rich Internet Application (RIA). Read more »

The reporting melting pot

Aegon
Those were the days: when your company merely published an annual report. Nowadays your corporate stakeholders also expect an annual review and a Sustainability report. And PDF is no longer sufficient; HTML reports have made their entry. How to optimally disclose this variety of reports on your corporate website? Read more »

Show your expansion drive

Heineken
The growth of your company is an important aspect of the company history. However, it should not stay hidden in the history section. Only too often, the financial stakeholder has to go through a historic timeline to get a picture of all acquisitions of a company. A tribute to Heineken, who provides a separate table overview. Read more »

Dare to communicate in nerve breaking times

Barclays
The times when corporate stakeholders merely expected to find the financial highlights on a corporate website are long gone. Apart from figures and the annual report, more and more companies provide topical information as well. How to communicate on a merger on a corporate website? Read more »

UBS will read the applicant his cards

UBS
On the website of financial firm UBS, job seekers can find an 'assess yourself' test within the recruitment section. All target groups get their own approach. UBS takes the graduate by the hand. Read more »

A bird in the database is worth two in the bush

Mercuri Urval
The applicant of your dreams enters your website. Unfortunately there is no matching vacancy for him. Rhetorical question: What would you want him to do? A) leave your website and go straight to your competitor, B) leave his resume so you can contact him when you have a job available. Read more »

Picture your company culture

McKinsey
Video interviews have a positive effect on recruitment via your website. They are a service to job seekers and enhance the quality of applicants. In the case of McKinsey they even saved money. Read more »

On air at TNT's intranet

TNT
Suppose, you are responsible for the world-wide internal communications within your organisation. You are looking for ways to engage employees and want to give them a voice. Let you inspire by TNT Studio. Read more »

Your employee as a modern Uncle Sam

Accenture
The term 'Corporate blogging' often results in mixed feelings. Corporate websites should keep up with developments and embrace new technologies. But what is the added value of a blog and doesn't it take too much time? Online recruitment can definitely benefit from an effective blog. Read more »

The unlimited possibilities of an HTML report

Numico
You considered it carefully and made the investment: you had an HTML annual report developed. But when you tried it out, the true advantage of this format was not clear to you. Why did you spend so much money to create a special website for your annual report? Do as Numico does and add a Chart Generator! Read more »

Siemens shows its products in a brilliant way

Siemens
Investors, potential employees or journalists, everyone likes to know what your company does to make a living. Many companies just provide a short list of products or services on the corporate website. Siemens not, it uses Google earth, video, flash and much more to show the real-life use of their products and services. Read more »

Personalising the Intranet at PwC

PricewaterhouseCoopers
How can you disclose huge amounts of information on your intranet that are relevant to both Angela, the brand new top sales executive and Pete, the old hand that is responsible for the distribution of the corporate publications for the last twenty five years? See what PricewaterhouseCoopers has done to personalize information on its intranet. Read more »

ING employees in controle with ING wiki

ING
Wikis and other web 2.0 social media are rapidly changing the world of internal communications. A wiki is a collaborative website which can be directly edited by anyone with access to it. ING uses its internal wiki to enhance global collaboration and knowledge sharing. Employees can co-create content and exchange ideas. Read more »

Best wishes from Bonn: a personalised e-mail answer

Deutsche Post
Visitors of a corporate website expect a suitable answer to their urgent questions, preferably within the same working day. The way you answer questions influences the way visitors perceive your company Read more »

Wolters Kluwer not only podcasts, it also vodcasts

Wolters Kluwer
Consider that many financial stakeholders will use the presentations archive to inform themselves on your company's performance. In 2006, several companies offered audio downloads (podcasts) of their live presentations. In 2007 you cane see the first series of downloadable video-files (vodcasts). Wolters Kluwer is one of the very few companies that offers multiple vodcasts. Read more »

Refining your search results at Shell

Shell
On corporate websites users often experience difficulties finding the information they need. The search functionality does not always help: too often it produces large and unclear results. The user does not know what the result exactly is and if it is what he wants. Shell offers an effective solution to this problem. Read more »

Seeing what you are searching at KPMG

KPMG
The search functionality of KPMG helps the visitors of its corporate website to find the requested information quickly. Search results give a glimpse of what the information looks like. Read more »

Virtual matchmaking by Randstad on Second Life

Randstad
Do you need to be present on Second Life or not? Second Life offers companies additional ways of doing business. You do the same as in the real world but with extra opportunities to strengthen your brand, experiment with new concepts or attract people you would have missed otherwise. Read more »

Key figures in 1 visually appealing overview

Vattenfall
Are you thinking of refreshing your corporate website, or do you need inspiration for making factual information attractive? Then you should consider the following example by Vattenfall. The Swedish electricity company shows a really nice way of depicting key figures online. Read more »

UBS and its groundbreaking personalised reporting tool

UBS
Every year companies provide more corporate documents. Some documents that we have seen over the last months: annual reports, corporate social responsibility reports, statistical overviews, corporate reviews and annual reviews. How do you ensure that stakeholders can easily find information they are looking for specifically in all these documents? UBS might have the answer... Read more »

Asking questions during the live webcast

VastNed
Imagine a financial journalist or an institutional investor not being able to come to the live presentation of your company's annual results. They will most certainly have several questions about your company's performance. VastNed, a Dutch retail property company, has a solution: an 'ask a question' functionality in the live webcast. Read more »

Aviva.com: anywhere, anytime

Aviva
Aviva - a British insurer - is one of the first companies that created a mobile friendly corporate website. This website, called Aviva Investor, provides investors with up-to-date financial information, accessible through Blackberry or any other smartphone with an internet connection Read more »

Rich insight in the Goldman Sachs family

Goldman Sachs
Investment banker Goldman Sachs has clearly put an effort in its recruitment website. With the use of Rich Internet Applications (RIA) the visitor is treated to a comprehensive pile of information. Read more »