Best Practices

Bi-Weekly sample best practice

Picture your company culture

McKinsey
Video interviews have a positive effect on recruitment via your website. They are a service to job seekers and enhance the quality of applicants. In the case of McKinsey they even saved money. Read more »

Regular text versionkeywords - Careers - Rich Media
Best practices written about Investor Relations published in 2008

The reporting melting pot

Aegon
Those were the days: when your company merely published an annual report. Nowadays your corporate stakeholders also expect an annual review and a Sustainability report. And PDF is no longer sufficient; HTML reports have made their entry. How to optimally disclose this variety of reports on your corporate website? Read more »

Flash versionkeywords - Annual Reporting - Sustainability

The rationale behind the ratios of Shell

Shell
At school you had to learn them by heart, but what exactly are the definitions of all financial ratios? Many companies do not manage to use simple language explaining their financials. Even though this would make the life of the private investor so much easier. Read more »

Flash versionkeywords - Annual Reporting - Financial information

Show your expansion drive

Heineken
The growth of your company is an important aspect of the company history. However, it should not stay hidden in the history section. Only too often, the financial stakeholder has to go through a historic timeline to get a picture of all acquisitions of a company. A tribute to Heineken, who provides a separate table overview. Read more »

Flash versionkeywords - Corporate profile - Financial information

Comparing pay checks with the remuneration peer group

DSM
Stashing away the remuneration tables in an untraceable PDF file is not good manners. Still, it is common practice for several listed companies. As remuneration is a compulsory item of the annual report - and clearly an item financial stakeholders are interested in - why not place it in your Corporate Governance section? Read more »

Flash versionkeywords - Financial information

Being both strong and vulnerable: show your SWOT

Eriks
It is key for financial stakeholders. At the same time, companies are extremely reticent to share it. Providing forward-looking information on the corporate website is only for the brave and the bold. Feeling courageous? Follow the example of Eriks. Read more »

Flash versionkeywords - Financial information - Shareholder information

Dare to communicate in nerve breaking times

Barclays
The times when corporate stakeholders merely expected to find the financial highlights on a corporate website are long gone. Apart from figures and the annual report, more and more companies provide topical information as well. How to communicate on a merger on a corporate website? Read more »

Flash versionkeywords - Strategy - Press

The unlimited possibilities of an HTML report

Numico
You considered it carefully and made the investment: you had an HTML annual report developed. But when you tried it out, the true advantage of this format was not clear to you. Why did you spend so much money to create a special website for your annual report? Do as Numico does and add a Chart Generator! Read more »

Flash versionkeywords - Annual Reporting - Financial information

Wolters Kluwer not only podcasts, it also vodcasts

Wolters Kluwer
Consider that many financial stakeholders will use the presentations archive to inform themselves on your company's performance. In 2006, several companies offered audio downloads (podcasts) of their live presentations. In 2007 you cane see the first series of downloadable video-files (vodcasts). Wolters Kluwer is one of the very few companies that offers multiple vodcasts. Read more »

Flash versionkeywords - Annual Reporting - Podcast

UBS and its groundbreaking personalised reporting tool

UBS
Every year companies provide more corporate documents. Some documents that we have seen over the last months: annual reports, corporate social responsibility reports, statistical overviews, corporate reviews and annual reviews. How do you ensure that stakeholders can easily find information they are looking for specifically in all these documents? UBS might have the answer... Read more »

Flash versionkeywords - Annual Reporting - Financial information

Asking questions during the live webcast

VastNed
Imagine a financial journalist or an institutional investor not being able to come to the live presentation of your company's annual results. They will most certainly have several questions about your company's performance. VastNed, a Dutch retail property company, has a solution: an 'ask a question' functionality in the live webcast. Read more »

Flash versionkeywords - Annual Reporting - Financial information

Aviva.com: anywhere, anytime

Aviva
Aviva - a British insurer - is one of the first companies that created a mobile friendly corporate website. This website, called Aviva Investor, provides investors with up-to-date financial information, accessible through Blackberry or any other smartphone with an internet connection Read more »

Flash versionkeywords - Financial information - Interactive tools

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