Best Practices

Bi-Weekly sample best practice

Dare to communicate in nerve breaking times

Barclays
The times when corporate stakeholders merely expected to find the financial highlights on a corporate website are long gone. Apart from figures and the annual report, more and more companies provide topical information as well. How to communicate on a merger on a corporate website? Read more »

Regular text versionkeywords - Strategy - Press
Best practices written about E-mail services published in 2008

Stay alert at Schiphol

Schiphol Group
Are you looking for ways to help your stakeholders from getting an information overkill? Consider the possibilities you can offer your visitors to personalize the quantity of press releases. Read more »

Flash versionkeywords - Alert services - E-mail services

A bird in the database is worth two in the bush

Mercuri Urval
The applicant of your dreams enters your website. Unfortunately there is no matching vacancy for him. Rhetorical question: What would you want him to do? A) leave your website and go straight to your competitor, B) leave his resume so you can contact him when you have a job available. Read more »

Flash versionkeywords - Careers - Alert services

Best wishes from Bonn: a personalised e-mail answer

Deutsche Post
Visitors of a corporate website expect a suitable answer to their urgent questions, preferably within the same working day. The way you answer questions influences the way visitors perceive your company Read more »

Flash versionkeywords - E-mail marketing - E-mail services

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