Best Practices

Bi-Weekly sample best practice

Picture your company culture

McKinsey
Video interviews have a positive effect on recruitment via your website. They are a service to job seekers and enhance the quality of applicants. In the case of McKinsey they even saved money. Read more »

Regular text versionkeywords - Careers - Rich Media
Best practices written about CSR published in 2008

Putting visitors in the shoes of the CEO

BT Group
Sustainability often is difficult to explain and might even get a little theoretical. BT Group has developed a so-called 'better business game' to illustrate the day-to-day sustainability challenges the company faces Read more »

Flash versionkeywords - Sustainability

The GRI index as a sitemap

UBS
The Global Reporting Initiative (GRI) provides guidance and standardisation for companies to report on their social, environmental and economic performance. Many corporate stakeholders, especially CSR analysts and professionals use the GRI guidelines to analyse a company's sustainability performance. How to disclose your performance based on these guidelines on your website? Read more »

Flash versionkeywords - Sustainability

Centrica relates CSR targets, performance and future steps

Centrica
Many companies have started to report on their sustainability performance over the last years. CSR professionals highly value this, but also like to see performance in relation to targets. Transparently disclosing sustainability performance data in relation to targets is something we do not see very often. Take a look at Centrica... Read more »

Flash versionkeywords - Sustainability

Centrica's interviews CEO and employees on CSR

Centrica
CSR professionals (and other stakeholders) prefer to hear from a CEO what a company's sustainability strategy is about. Some companies provide a written CEO statement in text. British energy company Centrica provides a good alternative: a Q&A based video interview with the CEO and other employees. Read more »

Flash versionkeywords - Podcast

Visualising the value chain

Walmart Stores
Sustainability is not only about the sustainable management of your own production process. It also involves an eco-efficient and social approach of the entire value chain in which your company operates. Wal-Mart shows an example of how to visualise a value chain in a Rich Internet Application (RIA). Read more »

Flash versionkeywords - Rich Media - Multimediality

The reporting melting pot

Aegon
Those were the days: when your company merely published an annual report. Nowadays your corporate stakeholders also expect an annual review and a Sustainability report. And PDF is no longer sufficient; HTML reports have made their entry. How to optimally disclose this variety of reports on your corporate website? Read more »

Flash versionkeywords - Annual Reporting - Sustainability

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