| Bi-Weekly sample best practice |
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Picture your company culture
McKinsey
Video interviews have a positive effect on recruitment via your website. They are a service to job seekers and enhance the quality of applicants. In the case of McKinsey they even saved money. Read more »
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 |  - Careers - Rich Media |
| Best practices written about Corporate Marketing published in 2008 |
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The Ahold commercials
Ahold
Many holding companies are not half as well-known as their business units. How to use the corporate website to show what your business is about? And, how to show the way your business units market themselves? Ahold - an international group of quality supermarkets and food service operators - shows a good example... Read more »
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 | - Corporate branding - Podcast |
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Siemens shows its products in a brilliant way
Siemens
Investors, potential employees or journalists, everyone likes to know what your company does to make a living. Many companies just provide a short list of products or services on the corporate website. Siemens not, it uses Google earth, video, flash and much more to show the real-life use of their products and services. Read more »
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| - Rich Media |
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Best wishes from Bonn: a personalised e-mail answer
Deutsche Post
Visitors of a corporate website expect a suitable answer to their urgent questions, preferably within the same working day. The way you answer questions influences the way visitors perceive your company Read more »
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| - E-mail marketing - E-mail services |
