| Bi-Weekly sample best practice |
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Picture your company culture
McKinsey
Video interviews have a positive effect on recruitment via your website. They are a service to job seekers and enhance the quality of applicants. In the case of McKinsey they even saved money. Read more »
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 |  - Careers - Rich Media |
| Best practices written about Corporate Identity published in 2008 |
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Vivid press clippings to build your reputation
Flagstone
What if your company is a newcomer in the market that still needs to establish its reputation? Look for some simple solutions to use your press coverage to fortify your identify and to inform your stakeholders more objectively. Read more »
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 | - Content Management |
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Dive into Siemens's R&D
Siemens
Do you have a lot to tell about the latest products and innovations of your company? Follow Siemens's example. Create a dedicated Research & Development website or a website section. You will convince analysts, investors and journalists that you are ahead of the crowd and might even attract new talent. Read more »
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| - Corporate branding - Interactivity |
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Neat nicking of venturing ideas
Nokia
Why not use someone else's brilliant ideas and offer resources to realise these in return? Venturing is an effective way of discovering potentially successful business concepts and binding innovative people to your company. Read more »
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| - Corporate branding |
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Around the world with Abertis
Abertis
The Spanish company Abertis provides an overview of its presence in the world. On an interactive map the website visitor can see at a glance not only in which locations Abertis is active but also what projects the company has done. The location finder provides filter options per business area (see icons at the top). The visitor has two search options by country or by business area. Read more »
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| - Corporate profile - Interactive tools |
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The Ahold commercials
Ahold
Many holding companies are not half as well-known as their business units. How to use the corporate website to show what your business is about? And, how to show the way your business units market themselves? Ahold - an international group of quality supermarkets and food service operators - shows a good example... Read more »
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| - Corporate branding - Podcast |
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Show your expansion drive
Heineken
The growth of your company is an important aspect of the company history. However, it should not stay hidden in the history section. Only too often, the financial stakeholder has to go through a historic timeline to get a picture of all acquisitions of a company. A tribute to Heineken, who provides a separate table overview. Read more »
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| - Corporate profile - Financial information |
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Being both strong and vulnerable: show your SWOT
Eriks
It is key for financial stakeholders. At the same time, companies are extremely reticent to share it. Providing forward-looking information on the corporate website is only for the brave and the bold. Feeling courageous? Follow the example of Eriks. Read more »
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| - Financial information - Shareholder information |
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Dare to communicate in nerve breaking times
Barclays
The times when corporate stakeholders merely expected to find the financial highlights on a corporate website are long gone. Apart from figures and the annual report, more and more companies provide topical information as well. How to communicate on a merger on a corporate website? Read more »
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| - Strategy - Press |
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Siemens shows its products in a brilliant way
Siemens
Investors, potential employees or journalists, everyone likes to know what your company does to make a living. Many companies just provide a short list of products or services on the corporate website. Siemens not, it uses Google earth, video, flash and much more to show the real-life use of their products and services. Read more »
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| - Rich Media |
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Case studies to secure the identity of L-1
L-1
Leadership' or 'innovation' are often shallow words. Case studies help to give them a specific and substantial meaning. What activities has a company undertaken that are not used before or that really have solved a problem? By highlighting specific subjects L-1 draws its website visitors to these subjects. Read more »
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| - Corporate profile |
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Rich insight in the Goldman Sachs family
Goldman Sachs
Investment banker Goldman Sachs has clearly put an effort in its recruitment website. With the use of Rich Internet Applications (RIA) the visitor is treated to a comprehensive pile of information. Read more »
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| - Corporate profile - Careers |
