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19 Feb 2008
44026 total views

Internet professionals: Get 5 tips from Clinton and Obama!

The US presidential elections are dominating the media these months. Research by E-marketer shows that this year, approx. 24% of all American adults will check the internet for information on the presidential campaign. This made me wonder how the democratic candidates use their website and the internet in general to communicate with their grassroots. Who will win the online campaign, Clinton or Obama?

8 Jan 2008
1676 total views

Microblogging - what is your company doing?

One of the trends these days is getting into an online active dialogue with stakeholders. The corporate communication professional has several online tools at hand. The most important tool is the corporate website, but E-mail, RSS, podcasts and corporate blogs are frequently used as well. A relatively new addition to this toolbox is microblogging. What is it and should companies consider using microblogging services?
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