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News articles written by Linda Volkers

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Linda Volkers
Consultant
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2008

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2006

9 Jul 2008

429 total views

Help, there's a customer on my corporate website!

How do you successfully cater for your customers on your corporate website, ensure that they are partial to your brand and end up at the right place? Customers rarely receive much attention on corporate websites any more. This is a wasted opportunity. Corporate sites can be used as an effective corporate marketing tool. Jungle Rating provides real-life examples and pointers on how to achieve this.

15 May 2008

22780 total views

Turning your corporate website into a success: formulating effective KPIs

In previous articles Jungle Rating introduced the internet scorecard methodology, claiming that a sound strategy forms the basis of success. From this strategy one can derive success factors and key performance indicators. These can be determined within four perspectives: financial, stakeholder, website and organisation perspective. Get inspired by 16 success factors for corporate websites.

23 Jan 2008

3809 total views

Getting your intranet focused: 7 tips for effective personalisation

An average intranet portal of a large international organisation can consist of millions of pages. Key is to increase the relevancy of content. Give employees the opportunities to select the information they need themselves or offer information based on their role in the organisation. Six tips for effective personalisation.

8 Jan 2008

1676 total views

Microblogging - what is your company doing?

One of the trends these days is getting into an online active dialogue with stakeholders. The corporate communication professional has several online tools at hand. The most important tool is the corporate website, but E-mail, RSS, podcasts and corporate blogs are frequently used as well. A relatively new addition to this toolbox is microblogging. What is it and should companies consider using microblogging services?

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