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2008

26 Jun 2008
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Sponsoring and the role of the website

The months during which the great sports events take place are already underway. Euro 2008 and Wimbledon are in full swing and the Olympic Games are just around the corner. Such events are usually sponsored by large corporations. For this purpose, a variety of communication channels are deployed to convey the sponsor’s message. Internet plays an increasingly important role in this respect. But how are the sponsoring activities communicated online? Is it just a matter of branding or do they also explain the idea behind the sponsoring?

19 Mar 2008
45138 total views

Listed football clubs: assessing their online financial communication

There is a lot to do about the AFC Ajax lately. Latest years' results are disappointing, there is a lot of criticism on the clubs management and there is doubt whether to stay listed on the Amsterdam stock exchange. Developments like these are very interesting to follow, in particular for investors. A club's website is an excellent way to communicate to this group. But how well do listed football clubs serve the financial world's needs on their website?
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