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2008
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22 Jul 2008
420 total views

Good usability of Rich Internet Applications

Website visitors are becoming more and more visually oriented and expect companies to cater for that. Rich Internet Applications (abbreviated as RIA's), sometimes referred to as interactive internet applications, respond directly to the information entered by users, without another page having to be opened. RIAs therefore increase the website's user-friendliness and visitor perception. This also makes RIAs attractive for corporate websites and intranet sites. However, one thing should be kept in mind: RIAs only have added value when their applications are functional, otherwise website users won't benefit from them. In this article, we will discuss the use and usability of interactive applications in a corporate environment.

9 Jul 2008
429 total views

Help, there's a customer on my corporate website!

How do you successfully cater for your customers on your corporate website, ensure that they are partial to your brand and end up at the right place? Customers rarely receive much attention on corporate websites any more. This is a wasted opportunity. Corporate sites can be used as an effective corporate marketing tool. Jungle Rating provides real-life examples and pointers on how to achieve this.

26 Jun 2008
712 total views

Sponsoring and the role of the website

The months during which the great sports events take place are already underway. Euro 2008 and Wimbledon are in full swing and the Olympic Games are just around the corner. Such events are usually sponsored by large corporations. For this purpose, a variety of communication channels are deployed to convey the sponsor’s message. Internet plays an increasingly important role in this respect. But how are the sponsoring activities communicated online? Is it just a matter of branding or do they also explain the idea behind the sponsoring?

10 Jun 2008
5431 total views

The credit crisis: online transparency not yet optimal

Nearly a year ago the first rumours about the credit crisis surfaced. In the meantime, banks and insurers had to write down some $ 380 billion. A good time to examine how the world’s largest banks and insurers use the internet – also in less favourable times – to inform their financial stakeholders.

5 Mar 2008
1927 total views

How do you manage your online reputation?

Since the blogging and social media boom, information - or misinformation - can almost instantly reach anyone who is connected to the Internet. Journalists', Investors, job-seekers' opinions about your company can shift within a few days, if not hours.
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