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9 Jul 2008

8 total views

Help, there's a customer on my corporate website!

How do you successfully cater for your customers on your corporate website, ensure that they are partial to your brand and end up at the right place? Customers rarely receive much attention on corporate websites any more. This is a wasted opportunity. Corporate sites can be used as an effective corporate marketing tool. Jungle Rating provides real-life examples and pointers on how to achieve this.

26 Jun 2008

389 total views

Sponsoring and the role of the website

The months during which the great sports events take place are already underway. Euro 2008 and Wimbledon are in full swing and the Olympic Games are just around the corner. Such events are usually sponsored by large corporations. For this purpose, a variety of communication channels are deployed to convey the sponsor’s message. Internet plays an increasingly important role in this respect. But how are the sponsoring activities communicated online? Is it just a matter of branding or do they also explain the idea behind the sponsoring?

10 Jun 2008

5135 total views

The credit crisis: online transparency not yet optimal

Nearly a year ago the first rumours about the credit crisis surfaced. In the meantime, banks and insurers had to write down some $ 380 billion. A good time to examine how the world’s largest banks and insurers use the internet – also in less favourable times – to inform their financial stakeholders.

28 May 2008

3198 total views

Results of the preliminary research conducted for the 2008 FD Henri Sijthoff-Prijs prize

Small-cap companies lag behind in the quality of their online financial communications compared to mid caps and large caps. This can be concluded from preliminary research conducted by Jungle Rating for the 2008 FD Henri Sijthoff Prize. We assessed the corporate websites of all 132 Dutch listed companies. Only 18% of the companies provide Corporate Governance information in HTML, but key financials are increasingly offered online.

15 May 2008

22418 total views

Turning your corporate website into a success: formulating effective KPIs

In previous articles Jungle Rating introduced the internet scorecard methodology, claiming that a sound strategy forms the basis of success. From this strategy one can derive success factors and key performance indicators. These can be determined within four perspectives: financial, stakeholder, website and organisation perspective. Get inspired by 16 success factors for corporate websites.

15 Apr 2008

37595 total views

Effective usability testing for Intranet

Intranet plays a vital role in informing and empowering employees. But surprisingly, many companies still do not pay enough attention to the usefulness and usability of their intranet. Testing the usability of intranet needs a different approach than evaluating internet websites. Problems can have a different nature and testing employees is different because respondents feel evaluated by colleagues. When conducting a usability test on the intranet, it is important to pay extra attention to the process and methodology.

31 Mar 2008

50321 total views

How to make an exponential success of your recruitment viral

Do you want to increase the number of visitors to your recruitment website? Do you want to get more, or at least better, applications? Launch a viral recruitment campaign! Learn from the cases of Reed Business and Tele2. What made their virals become such huge successes?

19 Mar 2008

41878 total views

Listed football clubs: assessing their online financial communication

There is a lot to do about the AFC Ajax lately. Latest years' results are disappointing, there is a lot of criticism on the clubs management and there is doubt whether to stay listed on the Amsterdam stock exchange. Developments like these are very interesting to follow, in particular for investors. A club's website is an excellent way to communicate to this group. But how well do listed football clubs serve the financial world's needs on their website?

5 Mar 2008

1525 total views

How do you manage your online reputation?

Since the blogging and social media boom, information - or misinformation - can almost instantly reach anyone who is connected to the Internet. Journalists', Investors, job-seekers' opinions about your company can shift within a few days, if not hours.

19 Feb 2008

43509 total views

Internet professionals: Get 5 tips from Clinton and Obama!

The US presidential elections are dominating the media these months. Research by E-marketer shows that this year, approx. 24% of all American adults will check the internet for information on the presidential campaign. This made me wonder how the democratic candidates use their website and the internet in general to communicate with their grassroots. Who will win the online campaign, Clinton or Obama?

5 Feb 2008

48198 total views

9 valuable tips to save money on online recruitment

Tired of always having to call in expensive recruitment agencies? Improve your corporate recruitment website and bring in your own candidates. Jungle Rating provides you with 9 valuable tips that will save you money.

23 Jan 2008

3369 total views

Getting your intranet focused: 7 tips for effective personalisation

An average intranet portal of a large international organisation can consist of millions of pages. Key is to increase the relevancy of content. Give employees the opportunities to select the information they need themselves or offer information based on their role in the organisation. Six tips for effective personalisation.

8 Jan 2008

1408 total views

Microblogging - what is your company doing?

One of the trends these days is getting into an online active dialogue with stakeholders. The corporate communication professional has several online tools at hand. The most important tool is the corporate website, but E-mail, RSS, podcasts and corporate blogs are frequently used as well. A relatively new addition to this toolbox is microblogging. What is it and should companies consider using microblogging services?

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Popular articles

Internet professionals: Get 5 tips from Clinton and Obama!

Listed football clubs: assessing their online financial communication

How do you manage your online reputation?