Content analysis

In a content analysis, experts from Jungle Rating or visitors evaluate the text content (wording) of your website. They assess the various texts and weigh the alternatives. Our content analysis addresses the following concrete questions:

• Are the texts suitable for the web?
• Does your target group understand the text?
• Do the texts have the desired effect?

A content analysis may be an independent study or a part of other forms of study such as a usability test.

Conducting a content analysis

• This analysis helps understand how your target group experiences the texts
• Early identification of ambiguities in for example the text structure, sentence construction or word use
• An understanding of the effect of your online texts

Why Jungle Rating

Our method is unique:

• Jungle Rating has consciously avoided mirrored walls, thinking aloud, large cameras and secretaries taking notes in the test room during surfing
• As far as possible, we simulate a natural user situation. Respondents surf undisturbed. This prevents them from ‘over-performing’

Our employees are unique:

• Our researchers and consultants are scientifically trained. They have executed hundreds of research projects for companies such as ABN AMRO, Airtrade, Eurorelais, ING, Neckermann, Otto, Proteq, SNS Reaal, Tiscali, TomTom, UPC and Wehkamp
• We are Internet specialists and we know the best examples from the world of practice. We base our advice on user experience as well as your Internet strategy

Our recommendations are practical:

• Instead of trying to impress you with thick reports, we formulate concrete and achievable suggestions for improvement